Brand strategy
that ships

Hi —
I'm Lezlie Garr

Brand strategist and builder. 8 years turning ambiguous briefs into work that actually ships.

Brand strategy, creative systems, and execution. I don't just name the strategy — I ship it. Currently looking for a senior strategy seat at an agency that takes craft seriously.

Equal parts strategic and hands-on.

I've done brand building, rebrand, and turnaround work for businesses, nonprofits, and national member organizations. (I even did this section's motion graphic - from scratch.)

I also ran my own coaching consultancy for a decade: ~100 clients a year, a 15,000+ LinkedIn following, and a LinkedIn Learning course.

These days I work at the intersection of brand strategy, systems alignment, and AI-optimized workflows. I'm looking for senior strategy work inside a shop that takes craft seriously.

Every project starts with listening.

I lean on interviews, then pair them with competitive research and brand audits to build the full picture.

From there I build positioning, messaging, and creative direction as one connected system — designing, writing, and shipping, with AI woven through to scale output without losing quality.

Launch isn't the finish line. I think through to adoption, so the work actually gets used, understood, and carried forward by the people who inherit it.

Outcomes
I can point to.

• Drove 35% profit growth solo, with national and regional recognition for content quality.
• Built a senior content-and-brand role at a national member org from scratch, then led the rebrand that followed.
• Authored a strategy deck on reputation risks from operational fragmentation; escalated to the CAO and shared at VP level.
• Led a nonprofit's homepage overhaul end-to-end, from strategy to shipped pages.

I spot what's missing, build it from scratch, and ship it — proactively and end-to-end.