Promotional Products
Project Overview:
Tech:
Claude, Open AI (ChatGPT/GPT-4o), Google AI Studio (Gemini, NanoBanana), Synthetic Data
Project Concepts:
End-to-End AI Pipeline
From brief → naming/tagline → audience/personality → logo placement → product + lifestyle visuals, delivered in ~25m per brand.
Multi-Model Orchestration
Claude for planning, Claude / ChatGPT / Gemini for brand development, NanoBanana for product & lifestyle renders.
Premium-Quality Outputs
Polished content and crisp lifestyle images with consistent brand style, ready to ship across channels with professional finish.
Scalable Processes
A complete content suite for web/social/sales that scales to batches and enables fast iteration with clear creative guardrails.
University Brand:
Meridian Heights University – “Where Excellence Meets Innovation”
Ideation Platform: Claude | Product Images: NanoBanana
Primary Target Markets:
• Prospective undergraduate and graduate students (ages 17-35)
• Alumni network and donors
• Faculty and academic professionals
• Corporate partners and research collaborators
• Local community and civic organizations
Product Mockups:
Real Estate Brand:
Mauka & Makai Realty – “Your home between mountain & sea”
Ideation Platform: ChatGPT | Product Images: GPT-4o | Lifestyle Images: NanoBanana
Primary Target Markets:
• Industry / target market: Residential buyers & sellers across Maui (Kihei–Wailea, Central & South Maui), with relocation and vacation-home clients.
• Brand personality (3–4 traits): Warm & welcoming • Island-savvy • Trustworthy • Modern-practical
Product Mockups:
Lifestyle Images:
Restaurant Group:
Gather & Feast Provisions – “Crafting Culinary Experiences & Connecting Communities”
Ideation Platform: Gemini | Product & Lifestyle Images:Â NanoBanana
Primary Target Markets:
• Industry: Upscale casual dining, focusing on fresh, locally sourced ingredients with diverse culinary styles (e.g., modern American, Mediterranean-inspired, farm-to-table).
• Target Market: Food enthusiasts aged 25-55, with disposable income, who appreciate quality ingredients, unique dining experiences, and a welcoming atmosphere. This includes young professionals, families, and couples looking for both everyday dining and special occasions.
Product Mockups:
Lifestyle Images:
Concept Ideation & Visualization
Project Overview:
Provided Prompt:
Rethink and refresh Harley-Davidson’s brand identity using AI as a collaborative tool in ideation for a new brand identity and in creating compelling visual elements that redefine the brand’s market presence. Finally, compile these visuals into a brand mood board.
Goal:
Experiment with using AI as a creative co-pilot to produce brand visuals.
Tech:
ChatGPT, DALL-E, MidJourney, Figma
Project Concepts:
AI as Collaborative Design Partner
Adhering to core principles of generative AI and maximizing its role in enhancing the creative process.
AI Prompting Techniques
Incorporating various prompting techniques for text-based LLMs like ChatGPT and other generative AI tailored to creative work.
AI Iteration & Refinement
Evaluating, reviewing, and refining prompts and outputs to reach desired goals and objectives.Â
Exploring AI Technology
ChatGPT, Midjourney, DALL-E, Consistent Character GPT, FireFly, FLUX, Ideogram, ControlNet
Provided Brand Prompt:
You’ve already started working with Harley-Davidson and know the context of their business-side pivot and pitched the introduction of a new Harley-Davidson project. Now it’s time to re-imagine the entire brand identity.
The new company vision is based on five brand adjectives that you can use to guide your creative process in showcasing Harley-Davidson’s new electric scooter:
Innovative: Emphasize Harley-Davidson’s ability to adapt and innovate in response to changing market trends and consumer preferences.
Sustainable: Highlight the company’s commitment to environmental sustainability through the production of electric scooters.
Urban: Focus on the urban lifestyle and the convenience of electric scooters for navigating city streets.
Sleek: Promote a modern, streamlined design aesthetic that appeals to a younger, style-conscious audience.
Accessible: Emphasize the affordability and ease of use of electric scooters, making them accessible to a wider range of customers.
These keywords reflect the brand’s new core values, personality, and emotions you want to evoke in the target audience.
Brand Assets:
Mood Board
Story Board
Logo Options
Outlining Upcoming Concepts
Logo
Main
Logo
Simplified
Hero Image
Social Media
Social Media
Social Media
Concept Art
Concept Art
Concept Art
Merchandise
Merchandise
Merchandise
Fashion Showcase
Project Overview:
Provided Prompt:
Create a series of visually striking images that showcase a given brand’s unique commitments while maintaining its high-end aesthetic. Craft initial prompts that describe the desired imagery, refine prompts based on the outputs, and select the best results. Consider the theme, tone, and audience to guide creative direction.Â
Goal:
Develop advanced image manipulation techniques.Â
Tech:
MidJourney, ChatGPT, Figma
Project Concepts:
MidJourney (and Alternatives)
Exploring and utilizing a wide range of parameters and modes in Midjourney to incorporate depth, mood, and dynamism into images in a highly controlled and consistent way.
Text + Image PromptingÂ
Understanding how MidJourney interprets input and its unique prompting techniques, parameters, and commands.
Prompt Weights & Multi-Prompting
Practicing multi-prompting and experimenting with different prompt combinations and weights to understand how these adjustments affect the final output.
Styles, Lighting, & Chaos
Using advanced prompt crafting techniques to direct lighting, camera angles, tone, and cinematic effects, then manipulating individual parts to align with ultimate goals.Â
Provided Brand Prompt:
Verdure Couture is an eco-conscious luxury fashion brand that seamlessly blends sustainability with timeless elegance. Committed to using eco-friendly materials and ethical production practices, Verdure Couture offers stylish, high-quality clothing that respects the planet and its people, allowing customers to embrace fashion without compromising their values. (More about this company was provided in a full brand brief.)
Brand Assets:
Hero Image 1
Hero Image 2
Model Scene 1
Model Scene 2
Model Scene 3
Social Media Messaging
Project Overview:
Provided Prompt:
Creating a short series of animated images that convey a cohesive conservation message, individually or together, utilizing AI-powered animation techniques.
Goal:
Harness the potential of AI to add motion to visual storytelling, making narratives more engaging and impactful.
Tech:
Runway AI, Midjourney, DALL-E, ChatGPT.
Project Concepts:
Building Visual Consistency
Developing strong, cohesive assets through consistent characters, brand elements, and styles.
Runway AI Video Creation Workflows
Understanding leveraging AI image generation techniques and video creation/editing workflows for efficiency.
Text + Image + Video Prompting
Practicing Runway AI’s core features and creative techniques, from animating Midjourney outputs to adding motion and texture with brush tools.
Exploring AI Video Technology
Runway AI, MidJourney, ChatGPT, and other AI tools that can extend work into 3D and cinematic formats.
Provided Brand Prompt:
You are a visual designer working for a non-profit organization focusing on environmental conservation. The organization is launching a new campaign to raise awareness about the importance of protecting endangered species and their habitats. Bring this story to life by creating a short series of animated images that convey a cohesive conservation message, individually or together.
Extinction Watch is dedicated to the preservation and protection of endangered species and their habitats. Our mission is to inspire and mobilize communities to take action towards safeguarding biodiversity and ensuring a sustainable future for all living beings. Through education, advocacy, and innovative conservation efforts, we strive to create a world where wildlife and humans coexist in harmony.
To that end, we are launching an ambitious new social media campaign to mobilize a global movement to save endangered species. This campaign should awaken people to the staggering scale of the biodiversity crisis, help them forge deep connections with endangered animals, and provide clear pathways to take meaningful action. You’ll need to review this brief about the organization and the campaign to start designing the visuals we need.
Brand Assets:
Protect What Connects Us
Image Pair 1: A
Image Pair 1: B
Image Pair 2: A
Image Pair 2: B
Image Pair 3: A
Image Pair 3: B