AI for Visual Design

AI Marketing Content Creation

Promotional Products

Project Overview:

Project Scope:
Three AI-generated brand identities, including company name, tagline, industry/target market, brand personality, primary brand colors, logo concept description, product selection, and branded product mockups showing logo placement – with consistent brand aesthetic across each set.
Total Creation Time:
1 hour 15 minutes

Tech:
Claude, Open AI (ChatGPT/GPT-4o), Google AI Studio (Gemini, NanoBanana), Synthetic Data

Project Concepts:

End-to-End AI Pipeline

From brief → naming/tagline → audience/personality → logo placement → product + lifestyle visuals, delivered in ~25m per brand.

Multi-Model Orchestration

Claude for planning, Claude / ChatGPT / Gemini for brand development, NanoBanana for product & lifestyle renders.

Premium-Quality Outputs

Polished content and crisp lifestyle images with consistent brand style, ready to ship across channels with professional finish.

Scalable Processes

A complete content suite for web/social/sales that scales to batches and enables fast iteration with clear creative guardrails.

University Brand:

Meridian Heights University – “Where Excellence Meets Innovation”

Ideation Platform: Claude | Product Images: NanoBanana

Primary Target Markets:
• Prospective undergraduate and graduate students (ages 17-35)
• Alumni network and donors
• Faculty and academic professionals
• Corporate partners and research collaborators
• Local community and civic organizations

Product Mockups:

Real Estate Brand:

Mauka & Makai Realty – “Your home between mountain & sea”

Ideation Platform: ChatGPT | Product Images: GPT-4o | Lifestyle Images: NanoBanana

Primary Target Markets:
• Industry / target market: Residential buyers & sellers across Maui (Kihei–Wailea, Central & South Maui), with relocation and vacation-home clients.
• Brand personality (3–4 traits): Warm & welcoming • Island-savvy • Trustworthy • Modern-practical

Product Mockups:

Lifestyle Images:

Restaurant Group:

Gather & Feast Provisions – “Crafting Culinary Experiences & Connecting Communities”

Ideation Platform: Gemini | Product & Lifestyle Images: NanoBanana

Primary Target Markets:
• Industry: Upscale casual dining, focusing on fresh, locally sourced ingredients with diverse culinary styles (e.g., modern American, Mediterranean-inspired, farm-to-table).
• Target Market: Food enthusiasts aged 25-55, with disposable income, who appreciate quality ingredients, unique dining experiences, and a welcoming atmosphere. This includes young professionals, families, and couples looking for both everyday dining and special occasions.

Product Mockups:

Lifestyle Images:

Crafting a New Brand Vision

Concept Ideation & Visualization

Project Overview:

Provided Prompt:
Rethink and refresh Harley-Davidson’s brand identity using AI as a collaborative tool in ideation for a new brand identity and in creating compelling visual elements that redefine the brand’s market presence. Finally, compile these visuals into a brand mood board.

Goal:
Experiment with using AI as a creative co-pilot to produce brand visuals.

Tech:
ChatGPT, DALL-E, MidJourney, Figma

Project Concepts:

AI as Collaborative Design Partner

Adhering to core principles of generative AI and maximizing its role in enhancing the creative process.

AI Prompting Techniques

Incorporating various prompting techniques for text-based LLMs like ChatGPT and other generative AI tailored to creative work.

AI Iteration & Refinement

Evaluating, reviewing, and refining prompts and outputs to reach desired goals and objectives. 

Exploring AI Technology

ChatGPT, Midjourney, DALL-E, Consistent Character GPT, FireFly, FLUX, Ideogram, ControlNet

Provided Brand Prompt:

You’ve already started working with Harley-Davidson and know the context of their business-side pivot and pitched the introduction of a new Harley-Davidson project. Now it’s time to re-imagine the entire brand identity.

The new company vision is based on five brand adjectives that you can use to guide your creative process in showcasing Harley-Davidson’s new electric scooter:

Innovative: Emphasize Harley-Davidson’s ability to adapt and innovate in response to changing market trends and consumer preferences.

Sustainable: Highlight the company’s commitment to environmental sustainability through the production of electric scooters.

Urban: Focus on the urban lifestyle and the convenience of electric scooters for navigating city streets.

Sleek: Promote a modern, streamlined design aesthetic that appeals to a younger, style-conscious audience.

Accessible: Emphasize the affordability and ease of use of electric scooters, making them accessible to a wider range of customers.

These keywords reflect the brand’s new core values, personality, and emotions you want to evoke in the target audience.

Brand Assets:

Mood Board

Story Board

Logo Options
Outlining Upcoming Concepts

Logo
Main

Logo
Simplified

Hero Image

Social Media

Social Media

Social Media

Concept Art

Concept Art

Concept Art

Merchandise

Merchandise

Merchandise

Customizing & Refining Images

Fashion Showcase

Project Overview:

Provided Prompt:
Create a series of visually striking images that showcase a given brand’s unique commitments while maintaining its high-end aesthetic. Craft initial prompts that describe the desired imagery, refine prompts based on the outputs, and select the best results. Consider the theme, tone, and audience to guide creative direction. 

Goal:
Develop advanced image manipulation techniques. 

Tech:
MidJourney, ChatGPT, Figma

Project Concepts:

MidJourney (and Alternatives)

Exploring and utilizing a wide range of parameters and modes in Midjourney to incorporate depth, mood, and dynamism into images in a highly controlled and consistent way.

Text + Image Prompting 

Understanding how MidJourney interprets input and its unique prompting techniques, parameters, and commands.

Prompt Weights & Multi-Prompting

Practicing multi-prompting and experimenting with different prompt combinations and weights to understand how these adjustments affect the final output.

Styles, Lighting, & Chaos

Using advanced prompt crafting techniques to direct lighting, camera angles, tone, and cinematic effects, then manipulating individual parts to align with ultimate goals. 

Provided Brand Prompt:
Verdure Couture is an eco-conscious luxury fashion brand that seamlessly blends sustainability with timeless elegance. Committed to using eco-friendly materials and ethical production practices, Verdure Couture offers stylish, high-quality clothing that respects the planet and its people, allowing customers to embrace fashion without compromising their values. (More about this company was provided in a full brand brief.)

Brand Assets:

Hero Image 1

Hero Image 2

Model Scene 1

Model Scene 2

Model Scene 3

Using Motion for Storytelling

Social Media Messaging

Project Overview:

Provided Prompt:
Creating a short series of animated images that convey a cohesive conservation message, individually or together, utilizing AI-powered animation techniques.

Goal:
Harness the potential of AI to add motion to visual storytelling, making narratives more engaging and impactful.

Tech:
Runway AI, Midjourney, DALL-E, ChatGPT.

Project Concepts:

Building Visual Consistency

Developing strong, cohesive assets through consistent characters, brand elements, and styles.

Runway AI Video Creation Workflows

Understanding leveraging AI image generation techniques and video creation/editing workflows for efficiency.

Text + Image + Video Prompting

Practicing Runway AI’s core features and creative techniques, from animating Midjourney outputs to adding motion and texture with brush tools.

Exploring AI Video Technology

Runway AI, MidJourney, ChatGPT, and other AI tools that can extend work into 3D and cinematic formats.

Provided Brand Prompt:

You are a visual designer working for a non-profit organization focusing on environmental conservation. The organization is launching a new campaign to raise awareness about the importance of protecting endangered species and their habitats. Bring this story to life by creating a short series of animated images that convey a cohesive conservation message, individually or together.

Extinction Watch is dedicated to the preservation and protection of endangered species and their habitats. Our mission is to inspire and mobilize communities to take action towards safeguarding biodiversity and ensuring a sustainable future for all living beings. Through education, advocacy, and innovative conservation efforts, we strive to create a world where wildlife and humans coexist in harmony.

To that end, we are launching an ambitious new social media campaign to mobilize a global movement to save endangered species. This campaign should awaken people to the staggering scale of the biodiversity crisis, help them forge deep connections with endangered animals, and provide clear pathways to take meaningful action. You’ll need to review this brief about the organization and the campaign to start designing the visuals we need.

Brand Assets:

Protect What Connects Us

Image Pair 1: A

Image Pair 1: B

Image Pair 2: A

Image Pair 2: B

Image Pair 3: A

Image Pair 3: B