My design strategy focuses on optimizing visual elements, pacing, and instructor presence to create a compelling and effective learning experience.
Project Overview:
Format: Short, 3-6-minute live-action instructional and educational videos.
Challenge: Craft impactful micro learning experiences that develop personal, direct connections and foster deep, lasting understanding of complex concepts.
Role: Led the full lifecycle of each. Designed all content, interactions, and assessments, ensuring alignment with learning outcomes and stakeholder goals.
Tech: Canva, Loom, iPhone, iMovie, YouTube
Project Details:
Instructional Design Strategy:
Leveraged parts of Gagné’s 9 Events Instructional Framework and Understanding by Design (UbD) Educational Framework.
Adult Learning Theories:
Constructivism and Androgy (Need to Know, Orientation to Learning, Motivation to Learn, Practicality & Relevance, etc.)
Adult Learning Methodologies:
Leaned on Relevant and Contextualized Learningvia storytelling and visual aids.
Engagement Strategy:
Leveraged user persona research to target user pain points and develop compelling visual messaging.
Project Instances:
Project Outcomes:
Real Viewer Comment
Animated Explainers
My design strategy for animated explainers centers on the intentional use of visuals, motion graphics, and narration to create clear, concise, and memorable learning experiences.
Challenge: Develop marketing videos that rely on micro-learning experiences to build quick trust with specific customer / learner personas.
Role: Led the full lifecycle of each. Designed all content, interactions, and assessments, ensuring alignment with learning outcomes and stakeholder goals.
Tech: PowToon, Canva, iMovie, YouTube
Project Details:
Instructional Design Strategy:
Leveraged parts of Gagné’s 9 Events Instructional Framework and Understanding by Design (UbD) Educational Framework.
Adult Learning Theories:
Constructivism and Androgy (Need to Know, Orientation to Learning, Motivation to Learn, Practicality & Relevance, etc.)
Adult Learning Methodologies:
Leaned on Relevant and Contextualized Learningvia storytelling and visual aids.
Engagement Strategy:
Leveraged user persona research to target user pain points and develop compelling visual messaging.