Branding & Website Creation
Loma Paloma RV Park
Serving as a Branding and UX Design Generalist, I created the entire website, including a logo, numerous pages, user flows, interactive elements, unified branding, strong SEO, and efficient site performance.
Challenge #1
Challenge: Logo Creation. This business had never had a logo and the owners were not very branding savvy.
Solution: Create a simple. eye-catching logo that represents their unique name, location, and history.
First-Ever Logo
Strategy:
Paloma is Spanish for ‘dove’, so I chose that imagery to represent the. business name. Based on their industry and audience, I went with a simple design that is easy to recognize and associate with the business.
Brand Continuity:
The green and brown in the logo come from an existing banner that the owners were very proud of. I added orange to round out the palette and give it some brightness; orange is a color often associated with adventure and is widely used in the RV industry.
Technology:
Canva
Challenge #2
Challenge: Website creation. This business had never had a website, and was starting to get lost within all the technological advancements in their industry.
The owners were very out of touch with current technology and while many of their customers at the time were as well, it had become necessary to start reaching a younger audience.
Solution: Create a website that facilitates reaching a younger audience while not alienating the older audience they still catered to.
Homepage
Hover (desktop) or tap (mobile) each image to reveal explanation points for each section. Hover/tap each number to reveal explanations.
Full Page
Custom Logo: Immediately establishing the brand.
Hero Image: Aerial view of the park and surrounding views.
Engaging Copy: Directly from user reviews.
Menu: Providing users easy access to the most common 'next step' questions.
Service Options: With interactive animations.
Pop-up Video: Building trust with more aerial and ground views of the park.
Perks & Amenities: With interactive animations.
Contact Info: Purposely without contact form (request from client).
Popular Destinations: Building interest for locations and activities in the area.
Membership Discounts: Highlighted on the homepage to draw in more customers.
Map of Conveniences: Emphasizing the ease of staying here, despite its remote location.
Sections in Action
Above the Fold
Hero Image (Carousel)
Intro
Entrance Animations
Service Options
Entrance Animations +
Hover Interactions
Testimonials
Interactive Carousel
Travel Stats
Animated Number Counter
More Info
Discounts + Local Info + Park Reviews
Mobile Responsive
