AI for Web & UX Design
FitFuel App Brand Identity
Discovery & Research
Project Overview:
Project Resource:
Provided with a full client design brief for a fitness app.
Provided Prompt:
Present and textualize how AI is used to define brand identity, generate inclusive personas, and draft and ethical AI audit plan.
Tech:
ChatGPT, Perplexity, Claude, DALL-E, MidJourney, Gamma
Project Concepts:
Brand Identity
Creating a name, logo concepts, a mood board, and a coherent brand voice.
User Personas
Generating and auditing AI‑created personas for diversity and bias.
Ethical AI Audit
Drafting guidelines to ensure your AI‑generated content is fair, compliant, and efficient.
Exploring AI Technology
ChatGPT, Perplexity, Claude, Co-Pilot, MidJourney, DALL-E, Stable Diffusion
Brand Assets:
Project Overview & Learning Goals
AI-Generated Logo Concepts
Visual Style Guide & Mood Board
Brand Voice & AI Prompts
Original Persona Profiles
Revised Persona Profiles
Bias Audit Findings
Bias Mitigation Strategies
FitFuel App UX Design
Research & Ideation
Project Overview:
Project Resource:
Provided with a full client design brief for a fitness app.
Provided Prompt:
Conduct market research, analyze competitors, and generate inclusive user insights using AI tools to inform design solutions for FitFuel.
Tech:
ChatGPT, Perplexity, Claude, DALL-E, MidJourney, Canva
Project Concepts:
Competitive Audit
Use AI tools to identify feature gaps and whitespace opportunities.
Size the Market
Use AI to size the market and surface underserved user segments.
Run User Interviews
Plan and run user interviews or surveys, synthesizing insights with ChatGPT.
Evaluate & Analyze
Evaluate for diversity, bias, and inclusivity; translate into actionable design opportunities.
Brand Assets:
Project Overview & Learning Goals
Competitor Analysis
Gap-Opportunity Identification
Market Size & Segments
Research Questions
Key Findings
User Needs
Feature Opportunities
FitFuel App UX Design
Execution & Testing
Project Overview:
Project Resource:
Provided with a full client design brief for a fitness app.
Provided Prompt:
Create an AI-enhanced prototype of the FitFuel app, develop AI-driven content, and conduct usability testing with AI-assisted analysis to improve the design.
Tech:
Uizard, Galileo, ChatGPT, Perplexity, Claude, Canva
Project Concepts:
Wireframes & Prototypes
Creating low-fidelity & high-fidelity wireframes and prototypes.
AI-Driven Microcopy
Collaborating with AI to develop microcopy that aligns with FitFuel’s brand voice.
AI Integration Workflows
Designing AI integration workflows for personalized content within the app.
Usability Testing & Analysis
Simulating usability testing, analyzing results, and iterating on the design based on testing insights.
Brand Assets:
Project Overview & Learning Goals
Prototype: Onboarding
Prototype: Workout Planner
AI-Driven Microcopy
AI Integration: Flow 1
AI Integration: Flow 2
Testing Insights
Design Iterations
FitFuel App UX Design
Workflow Integration & Launch
Project Overview:
Project Resource:
Provided with a full client design brief for a fitness app.
Provided Prompt:
Create an AI-enhanced prototype of the FitFuel app, develop AI-driven content, and conduct usability testing with AI-assisted analysis to improve the design.
Tech:
Uizard, Galileo, ChatGPT, Perplexity, Claude, Canva
Project Concepts:
Wireframes & Prototypes
Creating low-fidelity & high-fidelity wireframes and prototypes.
AI-Driven Microcopy
Collaborating with AI to develop microcopy that aligns with FitFuel’s brand voice.
AI Integration Workflows
Designing AI integration workflows for personalized content within the app.
Usability Testing & Analysis
Simulating usability testing, analyzing results, and iterating on the design based on testing insights.
Brand Assets:
Project Overview & Learning Goals
Go-to-Market Strategy
Post Launch Support Plan
Post Launch (Continued)
Post Launch Success Metrics
Bug Resolution Strategy
Ethical Compliance Framework
Efficiency Lessons