Categories
Resume Lezlie
For 700+ client SMEs, I conducted interviews through a carefully crafted 3-stage process that balanced the structure of using specific guiding questions with the flexibility of allowing for each unique client to tell their story.
I then distilled the data from each interview into highly targeted professional branding and marketing content with a 98% success rate.
Created using Microsoft Word & Adobe Acrobat
Example 1: Senior Manager / Executive
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Summary of client needs and objectives
Prior to working together, the client specified that they would be targeting operations leadership roles (SVP, VP, Director). They had an impressive history of transforming operations for the better and helping businesses to go beyond surviving and actually thrive in challenging and downturned markets.
Their top strengths were in leading change/turnarounds, structuring for high-growth, and continuously improving processes, efficiencies, and ultimately revenues.
Summary of resume writing strategy and rationale
Their career had been an arduous journey through market challenges spanning from 9/11 to the 2008 economic downturn. This resume was about telling the story of how they continuously showed growth and success through each challenge.
It was important to bring out their unique value of taking an asset that’s struggling and turning it into a performing aspect of the business.
It was also important to show their deep understanding of how the Human Capital piece of a business could make or break the whole operation. They knew relationship skills were super important in hospitality at all times, and they were an excellent relationship builder who could implement top-notch customer service practices. They said they built empathy training into the customer service training.
In this resume, the visual elements serve to bring out the theme of his career story, which was their consistent success in the face of struggle.
Example 2: Program & Project Management
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Summary of client needs and objectives
Prior to working together, the client specified that they would be targeting positions in the healthcare industry focused on strategy, solution design and implementation.
Their top strengths were in financial and data analysis, business case development, vendor contract negotiation skills, presentation development (ability to tell the right story at the right time), and being a data -driven analytical thinker who can also working in the “gray” area (aka take limited information and put structure and a plan around it).
Summary of resume writing strategy and rationale
They said they had flexibility and experience that allowed them to become an effective leader and team player with progressive management responsibility in leading and coaching teams of all sizes. Their unique value was in being able to both ideate and strategize a plan and also implement and improve it.
They were coming off of a role that had really provided them with the most growth and success so far in her career, so it was important to dedicate a lot of space to showcasing that.
Because of their numerous and varying achievements, I opted not to include graphs for specific achievements, but instead to use visuals throughout the resume to ‘thread the needle’ of their story together: that they provides vision/strategy, makes huge impacts on business through continuous improvement, and provides a multi-faceted approach including program direction, executive support, solution design, and integration strategy.
Behind Hiring
Created using Canva, Restream, & LinkedIn Live
A live interview series taking a look behind the curtain and bringing transparency to job search, recruitment, and the hiring process. We ask questions to hiring insiders about how job seekers can stay ahead of the curve and navigate the complications of the job search.
January:
Nii-Ato Bentsi Enchill, Career Coach
February:
Greg Leos, Sr. VP & Hiring Mgr
March:
Amy Garr, VP of HR
April:
Carrie Burd, HR & DEI Leader
May:
Madison Butler, HR Change-Maker
June:
Ricklyn Woods, 4x Certified HR Pro
July:
Teegan Bartos, Former Recruiter
August:
Chelsea Jay, Career Coach
September:
Jasmine Escalera, Career Coach
October:
Shauna Cole, Diversity Job Board Founder
Ask Working RVers
Created using iPhone, iMovie, & YouTube
I interviewed digital nomads and working RVers about how they work from the road, to help overcome employer objections and fears about hiring non-stationary remote workers.
I was solely responsible for the project from ideation through completion, including question creation, subject sourcing and interviewing, filming and audio recording, editing, and marketing on a variety of social media content and a multi-part series of long-form blogs.
In addition to the person-by-person videos above, I also create question-by-question videos, so each video is the same question answered by each person. This caught the attention of and engaged our target audience much more quickly and effectively. Here’s a short snippet of what that looked like on the website: