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Resume Lezlie
I created this brand from scratch with absolutely no prior experience. Everything I did or created over the next 7+ years was self-taught. I dove deep into understanding branding, copywriting, content writing, SEO, font pairings, web design, graphic design, color psychology, social media marketing, and everything else I could about about trying to grow a small service-based business.
“Soul-Sucking”
In my business, I tried hard to pay attention to what my clients were telling me, the positions they found themselves in, the aspirations they had for their careers, and the feelings they had about all of the above.
For a while, one common thing I was hearing was that so many of them felt like they were in a soul-sucking job. I heard that from so many clients, I started to take note. And I incorporated that idea into my marketing; my website, my LinkedIn profile, and my blogs and visual media.
And it resonated with my audience in a big way:
Blog
Video Scripts
Created using PowToon & iMovie
(General)
Explainer
(Persona 1)
Explainer
(Persona 2)
Explainer
(Persona 3)
Explainer
(Persona 4)
Explainer
(Persona 5)
Social Media
eBooks
Created using Canva & Adobe Acrobat
Branded Writing for Clients
Created using Microsoft Word & Adobe Acrobat
Senior Manager / Executive
Page 1
Page 2
Statement of client needs and objectives
Prior to working together, the client specified that they would be targeting operations leadership roles (SVP, VP, Director). They had an impressive history of transforming operations for the better and helping businesses to go beyond surviving and actually thrive in challenging and downturned markets.
Their top strengths were in leading change/turnarounds, structuring for high-growth, and continuously improving processes, efficiencies, and ultimately revenues.
Summary of resume writing strategy and rationale
Their career had been an arduous journey through market challenges spanning from 9/11 to the 2008 economic downturn. This resume was about telling the story of how they continuously showed growth and success through each challenge.
It was important to bring out their unique value of taking an asset that’s struggling and turning it into a performing aspect of the business.
It was also important to show their deep understanding of how the Human Capital piece of a business could make or break the whole operation. They knew relationship skills were super important in hospitality at all times, and they were an excellent relationship builder who could implement top-notch customer service practices. They said they built empathy training into the customer service training.
In this resume, the visual elements serve to bring out the theme of his career story, which was their consistent success in the face of struggle.
Program & Project Management
Page 1
Page 2
Statement of client needs and objectives
Prior to working together, the client specified that they would be targeting positions in the healthcare industry focused on strategy, solution design and implementation.
Their top strengths were in financial and data analysis, business case development, vendor contract negotiation skills, presentation development (ability to tell the right story at the right time), and being a data -driven analytical thinker who can also working in the “gray” area (aka take limited information and put structure and a plan around it).
Summary of resume writing strategy and rationale
They said they had flexibility and experience that allowed them to become an effective leader and team player with progressive management responsibility in leading and coaching teams of all sizes. Their unique value was in being able to both ideate and strategize a plan and also implement and improve it.
They were coming off of a role that had really provided them with the most growth and success so far in her career, so it was important to dedicate a lot of space to showcasing that.
Because of their numerous and varying achievements, I opted not to include graphs for specific achievements, but instead to use visuals throughout the resume to ‘thread the needle’ of their story together: that they provides vision/strategy, makes huge impacts on business through continuous improvement, and provides a multi-faceted approach including program direction, executive support, solution design, and integration strategy.
Functional & Logistical Notes
- All resumes are written with the goal of being successful in both online Applicant Tracking Systems (ATS) and with human readers.
- All graphics should be ATS-compatible (meaning they should be more or less invisible).
- All content within the graphics is represented textually within the body of the resume.
- Colors have been chosen based on commonly accepted color psychology, client industry, client preferences, and resume best practices.
- The conscious choice has been made to use numerals (as opposed to words) to represent all numbers, even those 10 and below. This is a personal decision made with the belief that numerals draw more attention than words. (This is, of course, a ‘loose’ rule which may vary in certain specific cases.)