Social Impact
Social Impact
Categories
Creative Strategy
For Future is Now Coalition:
Designing inclusive pathways to democratic participation that bridge generational divides and make complex political concepts accessible to all citizens.
Project Overview:
Modernizing Messaging:
Optimizing Design, User Flow, & Content Delivery
As Senior Web Designer, I led strategy for and handled the full redesign of the homepage from an outdated design with bloated copy into a modern, interactive, user-friendly landing page.
Impact-focused Discovery & Research: Conducted stakeholder interviews, analyzed how similar organizations communicate complex missions, and assessed community feedback on accessibility and engagement.
Strategy & Definition: Developed a communication strategy focused on inclusive civic participation, outlined key engagement requirements based on community needs and organizational impact goals, and mapped existing pathways to identify barriers to participation.
Design & Implementation: Created new engagement pathways and responsive digital experiences, strengthened mission-driven brand identity, refined messaging for accessibility and clarity, and produced compelling visual storytelling content.
Impact & Outcomes: The redesigned communication strategy and inclusive design approach expanded community engagement across diverse demographics and strengthened the organization’s capacity for democratic impact.
Homepage
Challenge: Improving user experience and web design flow while still outlining a massive mission.
I was told that one of the org’s major challenges, historically, had been to dole out its mission and messaging in easily digestible ways that don’t visually or mentally overload users. Another was engaging with more modern, tech-savvy users while not alienating less tech-savvy demographics.
Solution: Design and develop an interactive and highly user-friendly landing page with modern elements that optimize content delivery and keep users engaged longer.
Before
Full Page
(Continued)
After
Hover (desktop) or tap (mobile) each image to reveal explanation points for each section. Hover/tap each number to reveal explanations.
Full Page
Hero Video: Created in collaboration with AI
Top Bar: Transparency increasing on scroll.
Easy Access: Join & Donate buttons in the top bar
Compelling Messaging: Based on user and SEO research.
Interactive Elements: Section is Sticky to Top, with scrollable images, text, and color-changing background.
Motion Design: Coninuous-loop Lottie animations to provide visual intrigue.
Interactive Element: Scroll-triggered text reveal in a sticky-to-top container.
Optimized & Interactive Content Delivery: Flip-cards present concepts in a user-friendly, easy-to-understand layout.
(Continued)
Stacking Cards: Scroll-triggered stacking cards to enable higher quantities of more complex comtent to be delivered without overwhelming the user.
Interactive Timeline: Scroll-triggered timeline in a sticky-to-top section for high user delight.
(Continued)
Social Proof: Videos & appearances showing more conceptual content and adding to social credibility.
Actionable Content: Providing a free actionable resource and inviting to join the movement.
Support Options: Offering opportunity to donate in addition to the above invitation to join.
Strategy:
Design UI/UX and web flow that allows users to take in large amounts of complex information in an easily understandable and non-overwhelming way. Use modern, interactive elements to optimize content delivery and user experience.
Brand Continuity:
Adhered to established Brand Style Guide, incorporated previously unused brand assets, and solidified the org’s nonpartisan positioning through heavy use of gradient coloring.
Outcome:
Immediate improvement in click through rate, increased engagement and time on page, and reduced bounce rate.
Sections in Action
Above the Fold
Hero Video +
Gradient Text + Engagement Buttons
Intro
Scroll-triggered Text
The Problem
Motion Animations +
Hover Interactions
The Solution
Hover Animations & Scroll-Triggered Motion
Timeline
Interactive/Scroll-triggered
Closing
Social Proof, Actionable Content, & CTAs
Mobile Responsive
What If...?
An aspirational series inspired by my coursework for the University of Pennsylvania’s Center for Social Impact Strategy Executive Program in Digital Media for Social Impact.
Created using Adobe Illustrator
Behind Hiring
Created using Canva, Restream, & LinkedIn Live
A live interview series taking a look behind the curtain and bringing transparency to job search, recruitment, and the hiring process. We asked questions to hiring insiders about how job seekers can stay ahead of the curve and navigate the complications of the job search.
January:
Nii-Ato Bentsi Enchill, Career Coach
February:
Greg Leos, Sr. VP & Hiring Mgr
March:
Amy Garr, VP of HR
April:
Carrie Burd, HR & DEI Leader
May:
Madison Butler, HR Change-Maker
June:
Ricklyn Woods, 4x Certified HR Pro
July:
Teegan Bartos, Former Recruiter
August:
Chelsea Jay, Career Coach
September:
Jasmine Escalera, Career Coach
October:
Shauna Cole, Diversity Job Board Founder
Career Tip Tuesdays
Created using Canva, Restream, & LinkedIn Live
Weekly live video series on LinkedIn that I ideated, created, developed, and executed. Each week of the month was a different format. Below is one example from each format:
1st Tuesdays: Pop-Up Class
Career Activitism
2nd Tuesdays: Behind Hiring
Interviews w/ Recruitment Experts
Roast My Resume
4th Tuesdays:
Q&A
Ask Working RVers
Created using Canva, iPhone, & iMovie
I interviewed digital nomads and working RVers about how they work from the road, to help overcome employer objections and fears about hiring non-stationary remote workers.
I was solely responsible for the project from ideation through completion, including question creation, subject sourcing and interviewing, filming and audio recording, editing, and marketing on a variety of social media content and a multi-part series of long-form blogs.
In addition to the person-by-person videos above, I also create question-by-question videos, so each video is the same question answered by each person. This caught the attention of and engaged our target audience much more quickly and effectively. Here’s a short snippet of what that looked like on the website: